Web Strategy #101

Global beat

Dealing With Donna

Too many people think that a website is the be all and end all to the customer problems, and if you think it out and start correctly it will be.

However, there are many considerations before you start building and the below article will provide you with a great starting point.

Strategic SEO Decisions to Make Before Website Design and Build

The aim: This post highlights SEO areas that need to be addressed and decided on before the website brief is sent to designers and developers.

Imagine a scenario: a client asks what they should do to improve their organic rankings. After a diligent tech audit, market analysis, and a conversion funnel review, you have to deliver some tough recommendations:

“You have to redesign your site architecture,” or

“You have to migrate your site altogether,” or even

“You have to rethink your business model, because currently you are not providing…

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