The Speaking of Research website provides a wealth of information for the public about why animal research remains an important part of scientific, medical and veterinary discoveries. While our news blog may be most relevant to those involved in the field, the static pages provide information about the animal model, medical developments, regulations, statistics and more. So we believe the more easily the public can find our website, the better for everyone in the field.
So what happens when a member of the public searches for “animal testing” (which, according to Google Trends, is searched for around three times as much as “animal research”)?
Eight of nine search results on the first page provide a negative idea of animal research. The last one provides arguments from both sides. No wonder that young people are now opposed to animal research by a 14 percentage point margin.
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