Festival of Britain 1951 at the South Bank & Battersea Pleasure Gardens

Good olden days

Pocket Book

festival of britain, abram games, festival emblem, festival star A Festival of Britain poster designed by Abram Games, who also designed the festival emblem in the centre, the Festival Star.

On 3 May 1951, the Festival of Britain was opened by King George VI. It was conceived by the Labour Government, led by Clement Attlee, as ‘a tonic for the nation’, a cheerful, forward-looking event and a break from rationing, austerity and the brown landscape of a still bomb-scarred country. The heart of the Festival was constructed on a 27 acre area on the South Bank of the Thames in London between County Hall and Waterloo Bridge, that had remained untouched since being bombed in the war. But some not did see it in that light. Winston Churchill, Leader of the Opposition, was opposed to the Festival. He said it was all just ‘three-dimensional, socialist propaganda’ that squandered American financial aid. Churchill was to get his own back later.

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